Legal

Cookie notice

What this website stores on your device, and the analytics you can choose to allow.

Last updated: 31 October 2026

This site uses one optional tool, Vercel Web Analytics, and only if you accept it. It sets no cookies. Everything else described here is strictly necessary and needs no consent, except YouTube videos, which load only if you choose to play one. We set no advertising or tracking cookies ourselves.

Your choice

You can change your mind at any time, here or with Cookie settings at the foot of every page. If you reject or withdraw, analytics stops straight away. Withdrawing does not affect what was measured before.

Analytics, if you accept

Who is responsible. Queen Square Analytics Ltd (QSA) decides what is measured and why: we are the controller. Our privacy notice has our details.

What is recorded. For each page you view, Vercel Web Analytics records the page address (we remove anything after a “?”), the site you came from, the time, your approximate location (country, region and city), and your browser, operating system and type of device. On the home page it also records once that the background film has played for 10 seconds. It sets no cookies and stores nothing on your device. It counts visitors with a code made from your request that is discarded after 24 hours, so it does not follow you from day to day or across other websites. We see totals only. We do not measure the staff portal.

Why, and on what basis. To learn which pages people read, on which devices, and whether the film holds their attention, so we can improve the site. The legal basis is your consent.

Who processes it, and where. Vercel Inc., in the United States, runs the analytics for us as our processor, under its data processing addendum. Vercel is certified under the EU-U.S. Data Privacy Framework and its UK Extension, and its addendum also includes the EU standard contractual clauses and the UK international data transfer addendum.

How long. We can see the statistics for 12 months; Vercel may keep them longer. Nothing is recorded if you reject or have not chosen.

Strictly necessary storage

  • Your analytics choice is kept in your browser's local storage as qsa-consent, with the date you chose and the version of this notice. It never leaves your browser. After 12 months, or sooner if we change what analytics does, we ask again.
  • Staff portal sign-in, only if you sign in to the staff portal (QSA staff and invited guests). __Host-qsa-portal-flow holds a sign-in in progress for up to 10 minutes, and __Host-qsa-portal keeps you signed in for up to 8 hours or until you sign out. Both are encrypted, secure cookies that only this site can read.
  • Our host, Vercel, may use strictly necessary technical measures to deliver the site securely. These do not track you.

The contact form sets no cookies. An earlier version of the site remembered a light or dark display choice in a qsa-theme cookie; the site no longer uses it and deletes any that remains.

YouTube videos

Some news posts contain YouTube videos. They load in privacy-enhanced mode (youtube-nocookie.com) and only after you click play. When you play a video, YouTube may set its own cookies; see YouTube's privacy policy.

Questions

For questions about cookies or analytics, contact enquiries@queensquareanalytics.com.

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